Privacy Notice

Last updated: November 5, 2026

At Blanqhía, we take care of your clothes and your personal data. This notice explains what data we collect, what we use it for, who we share it with and how you can exercise your rights under Mexico's Federal Law on the Protection of Personal Data Held by Private Parties (Ley Federal de Protección de Datos Personales en Posesión de los Particulares).

This English version is provided for your convenience. If there is any difference between versions, the Spanish version prevails.

1. Who is responsible for your data?

Aldo Zuñiga Esquivel, doing business as Blanqhía ("Blanqhía"), located at Avenida Francisco Villa 1359-B, Residencial Fluvial Vallarta, C.P. 48312, Puerto Vallarta, Jalisco, Mexico, is responsible for processing your personal data.

For any questions about this notice, email us at contacto@blanqhia.com.

2. What personal data do we collect?

We collect your data when you visit any of our locations (Fluvial Vallarta, Bucerías and Plaza Chedraui in Valle Dorado), message us on WhatsApp, fill out a form on blanqhia.com or request an invoice. Depending on the service, we may collect:

Identification and contact: name, phone or WhatsApp number, email address and, for pickup and delivery, the pickup and delivery address.
Service details: the items you leave with us, your tickets or service orders, dates, payment method and receipts, complaints or claims, and your signature at pickup. If you pick up items without your receipt, we'll ask to see an official ID to confirm it's you.
Tax information, only if you request an invoice (factura): name or business name, RFC (Mexican tax ID), tax regime, tax postal code, CFDI use, email address and your tax status certificate (constancia de situación fiscal).
Business information, if you request a business quote: business name and contact person, phone, email and what you need laundered.
Images: photos of delicate items when we receive them, to record their condition, and recordings from the security cameras at our locations.
Browsing data on blanqhia.com, explained in section 8.

We do not collect sensitive personal data. When you pay by card, the transaction is processed by the bank's or payment processor's terminal; we do not store your card details.

3. How do we use your data?

Purposes needed to provide the service

These purposes don't require your consent, because they are essential to provide the service you hire from us or to comply with a legal obligation:

Receive, log, wash, iron and return your items, and give you your ticket or service order.
Pick up and deliver your laundry.
Contact you by WhatsApp, phone or email about your service: confirmations, ready-for-pickup notices, questions or changes. Some WhatsApp messages are answered by an automated assistant.
Charge for the service and, if you request it, issue your invoice.
Record the condition of delicate items and handle complaints, claims or compensation.
Prepare and follow up on business quotes and contracts.
Keep customers, staff and facilities safe through video surveillance.
Comply with our tax and legal obligations and respond to requests from authorities.

Purposes that require your consent

Send you promotions, discounts and news from Blanqhía.
Invite you to rate our service or leave a review.
Measure and improve our online advertising, as explained in section 8.
Share your data with third parties for marketing or advertising purposes.

We ask for your authorization for these purposes on your service order, where you can mark "Sí" (yes) or "No." If you don't want us to use your data for them, you can tell us at that time or later by emailing contacto@blanqhia.com or messaging us on WhatsApp at +52 322 107 9851. Saying no doesn't affect the service we provide.

4. Who do we share your data with?

To operate, we rely on providers that process data on our behalf and only for the purposes in this notice: messaging (WhatsApp Business, by Meta), the cloud and automation services we use to answer messages, website hosting, electronic invoicing, and Google and Meta measurement and advertising tools. Some of these providers may store information on servers outside Mexico. In the case of Google Analytics and Meta Pixel, Google and Meta also process the information under their own privacy policies.

We may also transfer your data without your consent where the law allows it: to Mexico's Tax Administration Service (SAT) when we issue your invoice, and to competent authorities when a law or court order requires it, or to defend our rights in legal proceedings.

We will only share your data with third parties for marketing or advertising purposes if you authorize it by marking "Sí" (yes) on your service order. If you don't authorize it, we don't share it.

5. How long do we keep your data?

Only as long as needed to provide the service, handle any follow-up and meet our legal obligations. Tax records are kept for the period required by tax law, generally five years. Security camera recordings are kept for a limited time and then deleted.

6. How to exercise your ARCO rights

You have the right to know what data we hold about you and how we use it (Access), to ask us to correct it if it's wrong or incomplete (Rectification), to ask us to delete it (Cancellation) and to object to its use for specific purposes (Opposition).

Email your request to contacto@blanqhia.com with the subject "ARCO Rights" and include:

Your name and an email address or other way for us to send you our response.
A copy of an official ID. If someone submits the request on your behalf, also the document that proves they can represent you.
The right you want to exercise and a clear description of the data (unless you're requesting access).
Any detail that helps us find your information, such as your ticket number or location.

We'll respond within 20 business days of receiving your request. If it's approved, we'll carry it out within 15 business days after our response. These periods may be extended once, for the same length of time, when justified; if that happens, we'll let you know.

If you believe we didn't handle your request properly, you can contact the Secretaría Anticorrupción y Buen Gobierno, the Mexican authority responsible for protecting personal data.

7. Withdraw your consent or limit the use of your data

You can withdraw the consent you gave us at any time, without retroactive effect, using the same process described in section 6. Please note that we can't stop using data we need for a service in progress or to meet a legal obligation.

If you only want to stop receiving promotions, ask us on WhatsApp or at contacto@blanqhia.com and we'll add you to our opt-out list. If you have a Mexican phone number, you can also sign up for Profeco's Public Registry to Avoid Advertising (REPEP).

8. Cookies and similar technologies

blanqhia.com uses cookies and similar technologies to make the site work, remember your language, understand how the site is used and measure our ads. We use:

Google Analytics, to see how many people visit the site, which pages they view and where they come from.
Meta Pixel, to measure and show our ads on Facebook and Instagram.

These tools collect data such as your IP address, device and browser type, the pages you visit, how long you stay and the site or ad that brought you here. We don't use this data to identify you by name.

You can delete or block cookies in your browser settings; if you do, some parts of the site may not work the same way. You can also turn off Google Analytics with its opt-out browser add-on and adjust your ad preferences in Meta's ad settings.

9. Minors

Our services are intended for adults. If you're under 18, please ask a parent or guardian to use the service on your behalf.

10. Changes to this notice

We may update this notice because of changes in the law, our services or the way we handle your data. We'll post any changes on this page, along with the date of the last update. You can also ask for this notice at any of our locations.